What is Arattai App? Check Meaning Of 'Made In India' App's Name And Features

Arattai is a "Made in India" call and message app developed by Zoho Corporation to provide an Indian, secure, and inclusive option compared to global apps like WhatsApp. Supported by Indian government ministers most recently, Arattai is gaining popularity with its privacy-focused features, easy-to-use interface, and focus on digital sovereignty.

What is Arattai App?

Arattai means "casual conversation" in Tamil, which is its focus on easy and seamless communication. The app has a broad spectrum of messaging capabilities, sharing of media, and utility features for individuals, families, and businesses.

Key Features

• Text and Voice Messaging: Send voice messages and messages instantly to contacts or groups.

• Audio and Video Calls: Make high-definition calls, with end-to-end encryption for security.

• Media Sharing: Share documents, pictures, videos, and other files with ease.

• Stories: Make temporary posts visible for 24 hours, such as WhatsApp statuses.

• Channels: Post updates or content to a broad audience, perfect for creators or organizations.

• Groups: Conduct group chats with up to 1,000 members, perfect for communities or teams.

• Multi-device Support: Login across up to five devices— including mobiles, desktops, and Android TV—for a seamless experience.

• Data Localization: User data is stored in India, supporting national data privacy standards.

• Low Bandwidth Optimization: Performs beautifully on cost phones and slow internet, opening up for the first time in urban and rural India.

Steps to Install and Set Up Arattai on Android TV

• On your Android TV, open the Google Play Store and search for “Arattai – Secure Communication”.

• Click 'Install' to download and launch the app on your TV.

• On the Arattai TV app, select 'Sign In' from the home screen.

• Open the Arattai app on your mobile device. Go to "Settings" > "Devices" and use the "Scan QR code" feature—scan the QR code displayed on your TV to pair instantly.

• Alternatively, you can visit www.arattai.in/tv on your mobile browser, enter the code shown on your TV, and tap 'Verify'.

• Review the consent screen, confirm details, and complete login.

• Once logged in, you can access ongoing meetings, view recordings, join future meetings, or start new sessions directly from the TV.

• Before joining a meeting, select your preferred audio/video settings.

Arattai allows seamless joining of video meetings and syncing of group conversations directly from your Android TV, making it a great choice for both personal and professional communication.

Arattai vs WhatsApp: Key Differences

Arattai is a privacy-first, easy-to-use, Indian alternative for modern communication needs, but large-scale WhatsApp replacement will depend on its ongoing focus on privacy innovation, stability, and feature maturity.